Privacy Policy

Last updated: 18 September 2026

Aimee Gourley Coaching respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how I collect and use information when you visit my website, complete an application or quiz, access my free resources, or contact me.

1. Who I am

This website is operated by:

Aimee Gourley Coaching
Owner: Aimee Gourley
Email: aimeegourleycoaching@gmail.com

For the purposes of UK data protection law, I am the data controller responsible for your personal information.

2. Information I collect

I may collect information that you choose to provide when using my website, including:

  • Your name

  • Email address

  • Contact details

  • Information you provide through my coaching application form

  • Information about your goals, training, lifestyle and what you are looking for from coaching

  • Responses to my coaching-readiness quiz

  • Information you provide when requesting a free resource

  • Any information you choose to provide when contacting me

Some information provided through a coaching application may relate to health, wellbeing, food, exercise or your relationship with your body. Some of this information may be considered special category data under UK data protection law.

I will only collect or use this information where there is an appropriate legal basis to do so and, where required, with your explicit consent.

You do not have to provide this information. However, if you choose not to provide information that is necessary to assess whether coaching is appropriate for you, I may not be able to respond fully to your application.

3. How I collect your information

I may collect information when you:

  • Complete my coaching application form

  • Complete my coaching-readiness quiz

  • Sign up for or download a free resource

  • Contact me by email or through social media

  • Visit or interact with my website

My website may also automatically collect limited technical information, such as your IP address, browser type, device type and information about how you use the website. This may happen through cookies or similar technologies.

4. How I use your information

I may use the information you provide to:

  • Respond to your coaching application

  • Understand your goals and determine whether my coaching services may be suitable for you

  • Contact you about your enquiry

  • Provide free resources that you have requested

  • Send you information you have specifically signed up to receive

  • Improve my website, resources and services

  • Understand how people use my website

  • Keep appropriate business records

  • Meet legal or regulatory requirements

I will not use information you provide through the coaching application or quiz to send you unrelated marketing unless you have separately agreed to receive marketing communications.

5. Lawful basis for processing

I process your personal information using one or more of the lawful bases available under UK data protection law.

These may include:

  • Consent — where you have chosen to provide information or sign up to receive communications.

  • Legitimate interests — for example, responding to genuine coaching enquiries and operating and improving my website and business.

  • Contractual necessity — where processing is necessary to take steps at your request before entering into a coaching agreement.

  • Legal obligation — where I am required to keep or disclose information by law.

Where I rely on your consent, you can withdraw that consent at any time.

6. Free resources and email communications

If you provide your email address to receive a free resource, I may use your email address to send you that resource and relevant follow-up information.

Where I wish to send ongoing marketing communications, I will provide an appropriate opportunity for you to opt in.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting me directly.

7. Coaching application and quiz information

The coaching application and quiz are intended to help you decide whether coaching may be appropriate for you and to help me understand what you are looking for.

Completing an application or quiz does not create a coaching agreement or guarantee that you will become a client.

I will treat information provided through these forms as confidential, subject to the circumstances described in this Privacy Policy and any legal obligations that may apply.

8. Third-party services

I may use trusted third-party services to operate my website and collect information. These may include services used for:

  • Website hosting

  • Forms and questionnaires

  • Email communication

  • Website analytics

  • Storing information

  • Scheduling or communication

These providers may process your information on my behalf where necessary to provide their services.

Some third-party providers may process or store information outside the UK. Where this happens, I will take appropriate steps to ensure that your personal information is protected in accordance with applicable UK data protection requirements.

9. Social media, podcast and external links

My website may contain links to Instagram, my podcast and other external websites or platforms.

If you choose to follow these links, you will be leaving my website. Those platforms have their own privacy policies and terms, and I am not responsible for how they collect or use your information.

10. Cookies

My website may use cookies and similar technologies.

Cookies are small files stored on your device that help websites function and can provide information about how visitors use a website.

Some cookies may be necessary for the website to function, while others may be used for analytics or other purposes.

Where required by law, I will ask for your consent before using non-essential cookies.

You can also manage or disable cookies through your browser settings.

11. How I protect your information

I take reasonable steps to protect the personal information I hold from being lost, misused, accessed without permission, altered or disclosed.

However, no website or electronic storage system can be guaranteed to be completely secure.

12. How long I keep your information

I will only keep your personal information for as long as reasonably necessary for the purpose for which it was collected.

For example, information from a coaching enquiry or application may be retained for a reasonable period after the enquiry has ended.

Information that I am legally required to keep will be retained for the period required by law.

When information is no longer required, I will take reasonable steps to securely delete or anonymise it.

13. Your rights

Under UK data protection law, you may have the right to:

  • Request a copy of the personal information I hold about you

  • Ask me to correct inaccurate information

  • Ask me to delete your information in certain circumstances

  • Ask me to restrict how I use your information in certain circumstances

  • Object to certain uses of your information

  • Withdraw consent where processing is based on consent

  • Complain to the Information Commissioner's Office (ICO)

If you would like to exercise any of these rights, please contact me using the details below.

You can also find further information about your data protection rights on the Information Commissioner's Office website.

14. Changes to this Privacy Policy

I may update this Privacy Policy from time to time to reflect changes to my business, website, services or legal requirements.

The latest version will always be available on this page, with the date of the latest update shown at the top.

15. Contact

If you have any questions about this Privacy Policy or how I handle your personal information, please contact:

Aimee Gourley Coaching
Email: aimeegourleycoaching@gmail.com